What's in a logo? The GeneSIS of collegiate mascots / by Kevin Davis

Brand trivia time: Ever wonder why so many college sports logos look alike, or are carbon copies some cases? Before there were brands, licensing, and trademarks in sports, one designer Arthur Evans of Angelus Pacific Co., designed 90% of the logos in the early part of his 45 year career.

If you wanted a lion, you got the stock lion with your name and color on it. This is one of the main reasons you see so many college programs rebranding over the last 20 or so years, to be original and to be able to trademark their marks.